Sam is a conspiracy theorist and an acquaintance of Daniel Shipman. Daniel set up a meeting for Noah Maxwell with him in 2012. When they met, Sam explained to Noah about the Order, showed him the My final betrayal video and gave him a copy of the Order's 1985 manifest, as it contained his aunt, Mary Asher's name. He seems to be paranoid as he didn't like Noah filming his bedroom, but let it slide that one time.